Saturday, February 10, 2007

Wal-Mart Wine

Wal-Mart announced that, on January 1, 2007, it will begin offering
customers a new discount item - Wal-Mart's own brand of wine.

The world's largest retail chain is teaming up with Ernest & Julio
Gallo Winery of California to produce the spirits at an affordable
price, in the $2-$5 range.

Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart
brand into their shopping carts, but "there is a market for
inexpensive wine," said Kathy Micken, professor of marketing at
University of Arkansas, Bentonville. She said: "But the right name
is important."

Customer surveys were conducted to determine the most attractive
name for the Wal-Mart wine brand. The top surveyed names in order of
popularity were:

10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can't Believe It's Not Vinegar!

2. Grape Expectations

1. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with either
white meat (Possum) or red meat (Squirrel).

No comments: