That's right! What is more cool or sexy than Query Optimizations? It doesn't matter how beautiful or complex your data model is, if you show to your boss that a query used to take 17 seconds and now runs in 300 milli-seconds then you are the new SQL superhero.
If some of the following terms are foreign to you (CTRL + K, Index Scan, Index Seek, Table Scan, Sargable, Index Hint, Parameter Sniffing, Missing Statistics, L2 Cache, Compilation, Optimal Plans) then I have the blog for you right here
Tips, Tricks, and Advice from the SQL Server Query Processing Team
Even if you do know about those terms then this is still the blog for you since there is tons of stuff that you did not know yet. so make sure to check it out and add it to your feed